Once is Never Enough for Good Content

What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a good blog go to waste.” Repurposing gives you the chance to have a different take on the same content — like getting a second opinion from the same doctor. Content marketing consultant Brittany Berger “remixes, re-optimizes and re-energizes your best content so it starts working smart, just like you do.” She and digital marketing strategist Madalyn Sklar talked about why once is not enough to get…...